不要研究你的竞争对手 ｜ Don’t Study Your Competitors
![Square profile picture](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="48" height="48"><rect fill-opacity="0"/></svg>)
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="73" height="73"><rect fill-opacity="0"/></svg>)
* The English version is at the bottom.*
不要研究你的竞争对手，
真的，没必要。
过去一年，我们的产品经历过很多次被复制。
一开始我也不爽过，
为什么不自己创新？
为什么总盯着别人已经做出来的东西？
后来我发现。
我问错了问题。
真正值得问的不是：
为什么有人抄你？
而是：
为什么他们不抄别人，只抄你？
因为大多数人寻找的是答案。
而你是在寻找问题。
所以当别人开始复制你的时候，
恭喜自己，
你的方向，已经被被市场盖过章了。
社区PK：这个历史功能后来被骂到下架，但它教会了我们一件事：创新从来不是从掌声开始的。
过去两年创业。
我观察到一个特别有意思的现象。
真正改变市场的东西，
刚出来的时候都像个笑话。
没人信、看不懂，
甚至有人觉得荒谬。
但新的路，
恰恰是从“荒谬”里长出来的。
所以我慢慢相信，
真正让BNB生态变强大的，
从来不是把已经在这条链上做成功的事情再做一遍，
而是不断有人愿意尝试那些还没人验证过的可能性。
把那些可笑的、荒谬的想法落地，
成为反哺生态的新芽。
CA Store 是 Flap 团队半年前推出的产品。产品只是结果，真正有价值的，是那些没人看见的洞察与试错。
这也改变了我对竞争的看法。
被复制本身并不重要。
重要的是，当别人开始复制你的时候，你是不是已经在思考下一步了。
产品可以被复制。
功能可以被复制。
甚至叙事也可以被复制。
但持续发现新问题、定义新机会的团队，很难被复制。
很多人能找到一个答案。
但真正改变市场的人，往往在寻找下一道题。
所以这些年，我们越来越少研究竞争对手。
真正决定一个团队未来的，从来不是竞争对手今天在做什么。
而是我们明天还能创造什么。
如果你也是 BNB 上的创业者。
别因为今天没人懂你就放弃。
更别因为有人跟在你的屁股后面而分心。
竞争和被复制从来不是问题。
停下脚步才是问题。
让他们追赶你的昨天，
你负责创造明天。
不要研究你的竞争对手。
如果你走在前面，
他们迟早会研究你。
Builders create.
Markets follow.
Flap 在 YZi Residency Demo Day：创业者最大的竞争对手，从来不是别人。 而是昨天的自己。
------------------------ English Version -------------------------
Don’t study your competitors.
Focus on yourself.
Over the past year, Flap’s product has been copied more than once.
At first, it bothered me.
Now I see it differently.
If they choose to copy you, it usually means you found something worth copying.
It is because they are not looking for new questions.
They are looking for answers that already worked.
So when people start copying you, don’t just get annoyed.
Take the signal.
It means the market noticed.
Now move faster.
Community Battles: An old experiment we eventually had to take down after heavy criticism. But it taught us something real: innovation almost never starts with applause.
Over the past two years of building, I’ve learned something.
The ideas that actually change a market usually look stupid at first.
Nobody gets it.
Nobody believes it.
Some people laugh at it.
Some people call it a mistake.
And sometimes, they are right.
That’s part of building.
But new markets don’t come from ideas that’s safe.
They come from the weird ones.
The messy ones.
The ones most people don’t want to touch until someone else has already made them obvious.
The only true PVE asset is yourself, kill yourself nigga
That is what BNB Chain needs more of.
Not a copy of something that already worked well on this chain.
Not the same product with a new logo.
More teams trying things that are still unproven.
More teams willing to look wrong for a while.
More teams turning ridiculous ideas into real products.
Because every once in a while,
one of those ridiculous ideas becomes the next thing someone else wants to copy.
CA Store: We launched it six months ago. The product was just what people could see. The real work was the intuition, wrong turns, and trial-and-error behind it.
That changed how I think about competition.
Being copied is not the real problem.
The real question is:
when they start copying your last move,
are you already working on what comes next?
They can copy the product.
They can copy the feature.
Sometimes they can even copy the exact words.
But they don’t see the hard part.
The wrong turns.
The insights.
The small decisions.
The months of building that made the final thing look simple.
The product is not the whole edge.
It is just the answer on the surface, at this moment in time.
The real edge is knowing what should exist before it becomes obvious.
Most people can recognize a good answer after the market validates it.
But very few teams can find the next question and make it real before everyone else sees it.
That is why we spend less and less time studying competitors.
Not because competition does not matter.
It does.
But if all your attention is on what other teams are doing today,
you have already given up the lead.
A team’s future is not decided by what competitors ship today.
It is decided by what the team can still create tomorrow.
So if you are building on BNB,
don’t stop just because people don’t understand you yet.
And don’t get distracted just because someone is following behind you.
Being copied is not the problem.
Stopping is the problem.
Let them chase your yesterday.
You build tomorrow.
Don’t study your competitors.
If you are ahead,
sooner or later,
they will study you.
Builders create.
Markets follow.
Flap at YZi Residency Demo Day: The team we’re trying to beat is yesterday’s Flap.
Want to publish your own Article?
Upgrade to Premium